Friday, June 29, 2012

Murdoch Sums Up Papers' Future in a Word: Digital

When asked by analysts about his papers’ future, Mr. Murdoch replied: “The answer is one word: digital.” He said the new company would double down on its digital efforts and that news was “the most valuable commodity in the world” even if  “people are buying fewer papers printed on crushed wood.” 

-June 29, 2012 article in The New York Times about Rupert Murdoch's plans to separate the media and entertainment and publishing divisions of News Corporation

Read the entire article here--essential reading for anyone with a serious interest or involvement in media and advertising.