Perfect Marriage Between Iconic Brands
|HELLO KITTY-LA DODGERS products at Dodger Stadium.|
Hello Kitty is teaming with Major League Baseball (MLB).
Your Event, a publicly traded U.S. company (symbol YEVN) controlled by Japanese investors, has entered into an exclusive agreement to distribute and sell Hello Kitty and MLB co-branded products jointly planned by Your Event and MLB. The co-branded products are to be approved and manufactured by Sanrio, a Japanese company that designs, licenses and produces products focusing on the kawaii (cute) segment of Japanese popular culture. Sanrio's best known character is Hello Kitty, a female Japanese cat, one of the most successful marketing brands in the world, worth an estimated $5 billion a year.
Hello Kitty's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States two years later. The character is a kawaii staple.
Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers.
Several Hello Kitty TV series, targeted towards young children, have been produced.
Hello Kitty is also the main character at the two Japanese Sanrio theme parks, Harmonyland and the indoor Sanrio Puroland.
In April, a Dodgers night game was sold out-because of Hello Kitty. Click on the preceding link for the archived story and video; below, for more videos of the "perfect marriage of two iconic brands," Hello Kitty and the Los Angeles Dodgers.