Citroën Racing to Capture Share of China's Premium Car Market

Interesting times….

Citroën says China's premium car market is much different--younger, richer and more modern--than Europe's premium car market.

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Citroen DS launch Auditoire China from Auditoire on Vimeo.

POSTSCRIPT: Founded in 1919 by French industrialist André-Gustave Citroën (1878–1935), Citroën was the first mass-production car company outside the United States.

The company pioneered the modern concept of creating a sales and services network that complements the car.

Within eight years of its founding, Citroën become Europe's largest car manufacturer and the fourth largest in the world.