Interesting times….
Citroën says China's premium car market is much different--younger, richer and more modern--than Europe's premium car market.
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Citroen DS launch Auditoire China from Auditoire on Vimeo.
POSTSCRIPT: Founded in 1919 by French industrialist André-Gustave Citroën (1878–1935), Citroën was the first mass-production car company outside the United States.
The company pioneered the modern concept of creating a sales and services network that complements the car.
Within eight years of its founding, Citroën become Europe's largest car manufacturer and the fourth largest in the world.